YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.”
How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments:
- Lets advertiser serve ads across Halloween-related content on YouTube.
- Curates YouTube videos into dynamically updated playlists on a sponsored hub.
YouTube Culture Hub. All the videos will live on the sponsored YouTube Culture Hub. This hub will include the advertiser’s logo. Here’s what that looks like:
Why we care. YouTube’s new advertising offering has the potential to give your brand visibility during key cultural moments and help you reach your target audience. The big question to be determined is what kind of ROI your brand with this ad format.
The full announcement. New ways to show up where the world watches, powered by AI
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About the author
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.