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X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program.
Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million.
In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform.
Why we care. X’s ads revenue sharing program was criticised for failing to pay creators on time and making its eligibility threshold extremely high. Lowering its criteria could be a step in the right direction in terms of damage control, building trust and encouraging creators, as well as advertisers, to return to the platform.
Who is eligible now? To be considered for the creator ads revenue sharing program, your account must meet the following criteria:
If your account meets these conditions, you must have a Stripe account – X’s payment processor. You’ll also need to follow X’s Ads Revenue Share Terms (e.g., the Creator Monetization Standards and the X Rules).
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How it works. If your account is eligible, this is how to get started:
What has X Said? A spokesperson announced the news on the company’s official X account:
Deep dive. Read X’s Ads Revenue Sharing guide for more information.