No products in the cart!
Please make your choice.View all catalog
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter.
The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”.
Explaining his comments, he says:
Why we care. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.
Testing. Sharing his experience on LinkedIn, Porter claims that his company decided to conduct some Amazon ad experiments last year by shutting off campaigns for three months. As expected, revenue did drop – but interestingly this figure was “not even close” to the loss in ad sales reported by Amazon.
New direction. Porter says that his ad testing has transformed his company’s ad strategy and so has decided to share some of his top tips:
Get the daily newsletter search marketers rely on.
What Amazon is saying. Search Engine Land has reached out to Amazon for comment.
Deep dive. Read our Search Engine Land report on Amazon’s latest earnings to find out how much revenue ads generated for the company in the third quarter of 2023.
New on Search Engine Land