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The confusion and disappointment surrounding most “metaverse” projects are so pervasive that when a video from 2017 of a Walmart VR shopping demo started trending again in January 2022, people immediately thought it was yet another metaverse demo. It also helped demonstrate how much of the current metaverse discussion is built on hype alone. Walmart’s VR shopping demo obviously never went anywhere (and for good reason). So why should anyone believe that it’s the future when Chipotle does it?
This kind of wishful-thinking-as-tech-demo leaves us in a place where it’s hard to pinpoint which aspects of the various visions of the metaverse (if any) will actually be real one day. If VR and AR headsets become comfortable and cheap enough for people to wear on a daily basis—a substantial “if”—then perhaps a virtual poker game with your friends as robots and holograms and floating in space could be somewhat close to reality. If not, well you could always play Tabletop Simulator on a Discord video call.
The flashiness of VR and AR also obscure the more mundane ways that our existing, interconnected digital world could be improved right now. It would be trivial for tech companies to invent, say, an open digital avatar standard, a type of file that includes characteristics you might enter into a character creator—like eye color, hairstyle, or clothing options—and let you take that data everywhere, to be interpreted by a game engine however it chooses. There’s no need to build a more comfortable VR headset for that.
But that’s not as fun to imagine.
What’s the Metaverse Like Right Now?
The paradox of defining the metaverse is that in order for it to be the future, you have to define away the present. We already have MMOs that are essentially entire virtual worlds, digital concerts, video calls with people from all over the world, online avatars, and commerce platforms. So in order to sell these things as a new vision of the world, there has to be some element of it that’s new.
Spend enough time having discussions about the metaverse and someone will inevitably (and exhaustingly) reference fictional stories like Snow Crash—the 1992 novel that coined the term “metaverse”—or Ready Player One, which depicts a VR world where everyone works, plays, and shops. Combined with the general pop culture idea of holograms and heads-up displays (basically anything Iron Man has used in his last 10 movies) these stories serve as an imaginative reference point for what the metaverse—a metaverse that tech companies might actually sell as something new—could look like.
That kind of hype is arguably more vital to the idea of the metaverse than any specific technology. It’s no wonder, then, that people promoting things like NFTs—cryptographic tokens that can serve as certificates of ownership of a digital item, sort of—are also latching onto the idea of the metaverse. Sure, NFTs are bad for the environment and the public blockchains most are built on come with massive privacy and security problems, but if a tech company can argue that they’ll be the digital key to your virtual mansion in Roblox, then boom. You’ve just transformed your hobby of buying memes into a crucial piece of infrastructure for the future of the internet (and possibly raised the value of all that cryptocurrency you’re holding.)
It’s important to keep all this context in mind because while it’s tempting to compare the proto-metaverse ideas we have today to the early internet and assume everything will get better and progress in a linear fashion, that’s not a given. There’s no guarantee people will even want to hang out sans legs in a virtual office or play poker with Dreamworks Mark Zuckerberg, much less that VR and AR tech will ever become seamless enough to be as common as smartphones and computers are today.