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Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital.
And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares.
So what’s her secret to posting effectively on LinkedIn and being so visible? Has she figured out the LinkedIn algorithm?
Taher was kind enough to give a little insight into her LinkedIn posting strategy. What follows are highlights of our Q&A. You may notice that much of the advice Taher shares aligns with LinkedIn’s advice for creators.
Pick your LinkedIn goal(s). Taher’s biggest goal on LinkedIn? To build her personal brand.
Keys to a successful LinkedIn post. Taher said she doesn’t use a schedule. She writes based on inspiration. Very often, Taher said she gets an idea for a post from something she is actively working on.
So what formula works for Taher?
This post is one example of her doing that, when she discussed content audits.
Here’s another, in which she discussed optimizing the homepage:
In addition to sharing SEO insights and tips, Taher opens up about herself.
In this post, she noted how posting something about herself made her feel “seen” as a person for the first time.
And in this post, she discussed confidence, which she admitted she struggles with.
Is there a “best time” to post on LinkedIn? I know, I know. Posting at mid-morning, midweek guarantees nothing in terms of visibility or engagement for your LinkedIn post. But I was curious if Taher had noticed any days or times that worked generally for her. Here’s what she said:
What to avoid. Taher also has some advice on what doesn’t work:
Taher said she learned a lot by following other SEO experts on LinkedIn and connecting with them. But you can learn from others without copying them.
Defining success. Success will depend on your goals. So how does Tahker measure “success” for her LinkedIn post?
One final bit of advice. And this is something more people in our space need to hear:
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