Selecting an email marketing tool is a process. There’s a lot to consider, and it can get so overwhelming that some people just opt for the tool that is widely known.
That’s one way to go about it. However, we don’t recommend that route. You run the risk of paying for bloated software you aren’t fully using and getting overwhelmed by an array of tools that you can’t maintain consistency with or see any real results from.
The reality is that there are other solutions out there. Ones that can provide you with exactly what you need without costing you an arm and a leg. Let’s examine some great email marketing tools so you can determine the best Mailchimp alternatives for your email marketing campaigns.
Mailchimp: The Default Option
Mailchimp is probably one of the most popular email marketing tools out there. But that’s not a good enough reason to select it for your needs.
Mailchimp is an appealing email marketing software for several reasons, including its user-friendly interface, variety of email templates, and features like marketing automation and analytics. What’s more, Mailchimp integrates with a wide range of third-party tools and platforms, including eCommerce platforms, social media platforms, and CRM software.
And while Mailchimp has a free plan, which is budget-friendly for nimble teams, the truth is that most of the features Mailchimp has other tools have as well for a fraction of the cost.
It may seem like going with Mailchimp just because it’s popular is a smart move, but the truth is that it may not have exactly what you’re looking for, and other tools may. Seeking out Mailchimp alternatives is no easy feat, however.
Choosing Email Marketing Software Isn’t Easy
When it comes to finding the right email marketing software for your business, the path is not straightforward. There can be obstacles and major components to consider before you land on the right tool. Some of those considerations are as follows:
Cost
Pricing is a significant factor when choosing email marketing software, and some platforms may be too expensive for small businesses or individuals.
Complexity
Some email marketing platforms can be complex and challenging to use, especially for those who are new to email marketing.
Feature Limitations
Different email marketing software may have different features and limitations, and some platforms may not offer the functionality that a user requires.
Deliverability
Email deliverability is crucial, but it can be challenging to assess the deliverability rate of an email marketing platform without actually using it. If an email marketing tool doesn’t have solid deliverability, that means you won’t either.
Integrations
Email marketing software should integrate seamlessly with other tools and platforms that a user may be using, such as CRM software or eCommerce platforms.
Customer Support
Good customer support is important when using email marketing software, as users may run into issues or have questions that need to be addressed promptly. Finding a tool with 24-hour availability or a simple process for receiving care can be critical for your success.
These reasons deserve special consideration and attention when selecting the email marketing tool of your choice. Don’t neglect any of the considerations above, and simply select a tool like Mailchimp, as you could pay for it later.
Why Users Leave Mailchimp for Other Solutions
While Mailchimp is a popular email marketing platform with many satisfied users, there are also some common gripes and issues that people have with the platform. Here are a few:
- Pricing: Mailchimp’s pricing can be relatively high for businesses with larger email lists, and some users feel that the pricing structure is confusing.
- Complexity: While Mailchimp has a user-friendly interface, some users find it to be too complex, especially when it comes to setting up automation and workflows.
- Automation limitations: Some users have reported that Mailchimp’s automation features are limited compared to other email marketing platforms.
- Deliverability issues: A few users have reported issues with Mailchimp’s deliverability, with some emails being marked as spam by recipients.
- Support: Some users have reported difficulties with Mailchimp’s customer support, with long wait times or unhelpful responses.
It’s important to note that these issues may not affect every Mailchimp user, and some users may have a different experience. That’s why it’s always a good idea to research different email marketing platforms and read reviews before making a decision.
8 Alternatives to Mailchimp for Email Marketing
If you could use a little help with that research, you’re in luck. We’ve looked into eight of the best email marketing alternatives to Mailchimp so you don’t have to. We’ve also outlined some features and package prices so you can easily compare. Let’s take a look:
1. Constant Contact
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Landing pages and forms
- Integrations
- A/B testing
- Live chat and phone support
Free Plan: no
Pricing (starting at):
Core – $9.99/month
Plus – $45/month
Ideal For: Small businesses and nonprofit organizations
2. ConvertKit
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Landing pages and forms
- Integrations
- A/B testing
- Live chat and phone support (paid plans only)
Free Plan: yes
Pricing (starting at):
Free Plan
Creator – $9/month
Creator Pro – $25/month
Ideal For: Bloggers and creators
3. Benchmark Email
We’re not going to sugarcoat it. We consider our tool the best alternative to Mailchimp. Want to expand your online store? We have stellar eCommerce features that help our users sell more products, like our Shopify Sync, eCommerce Blocks for email marketing product promotion, and email metrics that track the success of your email marketing campaigns. We also have Smart Content, a tool powered by OpenAI that assists with effective email content creation, and Smart Sending, which increases email engagement and deliverability by skipping disengaged emails from your sends.
Our email builder is simple and easy to navigate. With marketing tools like our drag-and-drop builder, email automation, signup forms, and landing page builder, you can ensure your sales funnel is consistently flowing.
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Segmentation
- Marketing automation
- Landing pages and forms
- Integrations
- A/B testing
- Live chat and phone support and managed account setup with paid plans
Free Plan: yes
Pricing (starting at):
Free Plan
Lite – $9.99/month
Pro – $15/month
Enterprise – Custom pricing
Ideal For: Small businesses, enterprise companies, agencies, nonprofit organizations, and eCommerce businesses
4. AWeber
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Email automation
- Landing pages and forms
- Integrations
- A/B testing
- Live chat, phone, and email support
Free Plan: yes
Pricing (starting at):
Free Plan
Pro – $16.15/month
Ideal For: Small businesses, entrepreneurs, and bloggers
5. GetResponse
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Webinars
- Landing pages and forms
- Segmentation
- Integrations
- A/B testing
- Live chat, phone, and email support (paid plans only)
Free Plan: yes
Pricing (starting at):
Free Plan
Email Marketing – $15.58/month
Marketing Automation – $48.38/month
eCommerce Marketing – $97.58/month
Max2 – Custom pricing
Ideal For: Small to medium-sized businesses and eCommerce businesses
6. Sendinblue
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Landing pages and forms
- Segmentation
- Integrations
- A/B testing
- Phone, email, and personalized support (paid plans only)
Free Plan: yes
Pricing (starting at):
Free Plan
Starter – $25/month
Business – $65/month
Enterprise – Custom pricing
Ideal For: Small to medium-sized businesses
7. Drip
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Segmentation
- Integrations
- A/B testing
- Live chat and email support (paid plans only)
Free Plan: no
Pricing (starting at):
$39/month
Ideal For: Small to medium-sized businesses, eCommerce businesses, agencies, and bloggers
8. Campaign Monitor
Features:
- Email marketing creation, sending, and tracking
- Email templates
- Marketing automation
- Landing pages and forms
- Segmentation
- Integrations
- A/B testing
- Phone and email support (paid plans only)
Free Plan: no
Pricing (starting at):
Basic – $9/month
Unlimited – $29/month
Premier – $149/month
Ideal For: Small to medium-sized businesses and marketing agencies
Ultimately, the best alternative to Mailchimp will depend on your specific needs and budget. Consider the features you require, the size of your email list, and your budget when choosing the right email marketing tool for your business.
Searching for Mailchimp alternatives is a process. It’s essential to do thorough research and compare different email marketing platforms before making a decision to find the one that best fits your needs and budget. We hope this roundup serves useful as you find an alternative to Mailchimp, and if you want to check out Benchmark Email to see if it’s right for you, sign up for our free plan today.