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Sep 16, 2023THNPrivacy / Technology The Irish Data Protection Commission (DPC) slapped TikTok with a €345 million (about $368 million) fine for violating the European Union’s General Data Protection Regulation (GDPR) in relation to its handling of children’s data. The investigation, initiated in September 2021, examined how the popular short-form video platform processed personal data […]
TikTok has announced an expansion of its Creativity Program, its latest creator funding initiative which aims to get its top stars paid, in order to keep them posting to the app. After rolling out the program to all U.S.-based creators back in May, TikTok’s now expanding its Creativity Program Beta program to users in Brazil, […]
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these examples, shared by Bloomberg, the new Shop tab is being displayed to selected U.S. users between the “For You” and “Following” feeds, giving it premium […]
Florida Gov. Ron DeSantis told CNBC that he would likely ban TikTok if given the opportunity because the social media app is owned by a Chinese company. “I do think it represents a threat to our country given China’s ownership of it,” DeSantis told CNBC’s Brian Sullivan in an interview that aired Monday on “Last […]
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options […]
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into […]
TikTok’s implementing some new changes for EU users, in alignment with the EU Digital Services Act, which imposes new operating conditions for digital platforms in order to better protect user privacy. And the changes could significantly alter the EU user experience. First off EU users will soon be able to switch off personalization in the […]
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread […]
The humble sedan isn’t seeing much love these days. Most are being put out of production, clearing factory manufacturing lines to make room for ever-more SUVs. But, for Mercedes-Benz, luxury sedans are life, and the E-Class is one of their longest-running. For the 2024 E-Class, Mercedes-Benz hasn’t radically reinvented this stoic sedan, giving it a […]
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age, […]
