X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’
X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see reduced CPMs and cost-per-conversion as consumers shop for post-holiday deals and products to support their New Year’s ambitions. Last year, X […]