JRHHUB Site Optimizer is a tool that helps you analyze and optimize your website’s performance. It has three main functions:
A minor Reels update, which brings it more into line with TikTok. This week, Instagram’s added a new “Following” feed in the Reels tab, which enables you to only see Reels from accounts that you follow in the app. Up till now, Instagram has only offered a single Reels feed, which displays a combination of […]
Instagram’s testing another element within its Notes inbox prompts, with some users now able to add a location tag to their Notes queries. As you can see in these example screens, users in the test pool can add a location marker to their note, which will then link through to the IG location page for […]
Meta may add a paid subscription option to Instagram and Facebook in Europe, according to The New York Times. The ad-free tier is meant to address European Union (EU) regulations that have diminished some of Meta’s most lucrative data-collection methods. The company said in April that advertising in the EU made up 10 percent of […]
Instagram’s adding a new way to interact with post replies, while it’s also experimenting with an interactive star-sign based sticker, in order to facilitate more engagement. First off, after experimenting with the feature over the last few months, Instagram has now officially added the capacity to share comments from any public post or Reel to […]
Over the past year, Meta has been working to improve its ad targeting processes, in line with the latest data privacy shifts and restrictions, which has also included a bigger focus on AI, and using automation to maximize performance. And lately, its automated ad systems have been producing much better results. In its most recent […]
If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc. But if you’re just starting out, that last sentence probably hurt […]
This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post […]
Looking to improve your Instagram marketing performance? This might help – the team from Giraffe Social Media have put together a listing of nine common IG mistakes that brands make, which can impede growth, and stall your efforts. These are some good reminders of key fundamentals – though just to note, the reference to multiple […]
After testing it out over the past few months, Instagram’s now rolling out the option to download publicly posted Reels to your camera roll, which will provide another way to share Reels content. As per Instagram chief Adam Mosseri (on his Instagram channel): “In the US, we’re rolling out the ability to download reels shared […]
Instagram is, once again, trying how its recommendations work in an attempt to dispel “misconceptions” about how the app’s algorithm works and whether or not the company engages in “shadowbanning” of certain creators. In a new blog post from Instagram’s top exec Adam Mosseri, he offers one of the most detailed explanations to date on […]
