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Search Engine Land celebrates its Sweet 16 today.
While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1.
As explained by founding editor Danny Sullivan, Search Engine Land was created to be:
There’s a lot to look forward to in 2023.
But first, let’s take a look back on the past year of Search Engine Land, give some thanks to those who have helped make this year a success, and tease a few things you can expect from us over the next year.
If you’re still reading this, thank you! Yes, you!
Every day, our mission is to bring you the latest news and information as it happens, as well as useful guides and insights to help you thrive and advance in your career, navigate the ever-changing search landscape and understand what’s coming next.
Hopefully, you found our news coverage and articles helpful over the past year.
And just as a reminder: if you’d like all the latest search news, analysis and intelligence in your inbox, make sure to subscribe to Search Engine Land’s newsletter.
Search Engine Land has a small team. But as the late Steve Jobs once said, “A small team of A+ players can run circles around a giant team of B and C players.”
And I truly we believe we have those A+ players here.
There are so many other fantastic humans who are part of the Third Door Media team who I haven’t mentioned. Just know, even if I didn’t mention you, I appreciate you and all you do to help make our company successful.
It has undoubtedly been a year of change for Search Engine Land. I joined Search Engine Land in January. And Nicole and Angel joined around halfway through 2022.
We also bid farewell to some team members. So cue the “In Memoriam” theme for:
Despite some challenges, I’d say it’s safe to call 2022 an overall success for Search Engine Land.
Both shows had the highest audience ratings in the history of Third Door Media. More than 8,500 search marketers signed up for both events.
While those numbers are great, what really mattered to me was the feedback we received from people who invested their time in our events. It was overwhelmingly positive for the speakers, content and experience.
It was also great to have Google back at SMX, with keynotes featuring Hyung-Jin Kim and Ginny Marvin.
Plus, the 2022 Search Engine Land Awards revealed some of the truly great work going on in our industry. I can’t wait to see what successes y’all have over the next several months – so make sure to enter next year.
One of my top priorities was launching our Subject Matter Expert (SME) program.
A huge thank you to all of our excellent SMEs for all the great content and insights you shared in 2022. We’ll be highlighting the top 10 most popular SEO and PPC columns of the year – so check back Dec. 29-30, when those will be revealed. I look forward to reading even more great advice and insights from you in 2023!
Speaking of 2023 – I’ll be looking for new contributors very soon. More details to come. But if you’re interested in becoming a contributor on Search Engine Land, 2023 may just be your year.
I won’t lie – not that it’s any secret – Search Engine Land has its share of SEO messes to clean up, including a fairly disastrous “consolidation” of categories that was handled with a blowtorch instead of a scalpel. Most of that SEO damage has, thankfully, been dealt with.
Despite our long SEO to-do list, traffic and audience growth are trending in the right direction:
We’re already looking ahead to 2023. You can expect us to continue providing breaking news coverage and insights on all things search.
Plus, we’ll be debuting a couple of new regular features we hope you’ll like.
And save the dates for our SMX events:
And there’s plenty more to come.
On behalf of everyone at Search Engine Land and Third Door Media, I wish you a great rest of 2022 and a successful and healthy 2023.
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