Is there an event coming up you need to hype? Need ways to promote your event that will maximize attendance, bolster brand reputation, and increase profitability? When using email to market your event, there are proven best practices to consider, and it all begins with an email subject line.
An email with a compelling subject line will make your open rates skyrocket, while an ineffectual one might get ignored, diverted to a spam folder, or unsubscribed. Because email subject lines are the first lines of text the recipient sees in their inbox, use powerful words and be specific about the purpose of your message.
No matter how well written the content of your email is, if your subject line doesn’t hook the recipient, the whole message may go to waste. In this post, we explore how to craft winning event email subject lines that will motivate your audience to keep reading and engage with your message.
1. Craft concise event subject lines
Crafting subject lines that stand out in recipients’ inboxes is a crucial part of a successful email marketing strategy. Subject lines need to be personalized, incite curiosity, drive action, and include only the most important information.
While the subject line length may vary, it’s best to keep it short and sweet. Most people read emails on their phones, so be sure to write subject lines that won’t get cut off on their mobile device screen. Check out these email and invitation subject line examples for inspiration on crafting concise email subject lines.
2. Make emails informative and relevant to the subject line
Once you’ve mastered concise event marketing email subject lines, you can move on to the content of the email. In addition to including crucial details like the venue address and parking information, every event email needs to include:
- Event name
- Date
- Time
- Location
- Duration
If the event is virtual, be sure to include relevant links, login instructions, and time zone information for live events. Most importantly, make sure to provide recipients with a compelling reason to attend the event. Why should they attend? Will they learn something? Are there any free bonuses or gifts?
3. Get to the point in event messaging
People are busy and probably read your email from their phones while on the go. In your subject lines and emails, only include relevant information and get to the point as quickly as possible.
4. Appeal to emotion or urgency
The objective of email marketing is to get recipients to convert, which can be a challenge if you don’t really know your readers and what drives them.
Recipients are motivated to open and respond to invitation email subject lines that prompt emotion. You can learn what might make your readers convert by knowing who they are, what they want, and how to resolve their pain points. Through data collection and advanced planning, you can discover what matters to your readers.
Here are 4 emotional triggers that you can integrate into email campaigns:
- Anticipation or excitement: Having something to look forward to is a huge motivator for some people and may even lead to sharing that anticipation with others.
- Belonging or connection: Needing to belong or be a part of something bigger is human nature and a great motivator.
- Curiosity: Appealing to customers’ thirst for knowledge is an excellent strategy for email marketing campaigns.
- Fear of missing out (FOMO): Missing out on the chance to be in on an exclusive offering or event can be a powerful motivator that influences decision-making.
Emails that have a sense of urgency get opened too. Creating a sense of urgency in your emails is all about how you present information. Here are several ways to do this:
- Set deadlines: Whether you offer early-bird discount pricing or give away free tickets to your event, you’ll get more conversions by rewarding readers for taking advantage of the offer within the allotted time frame.
- Solve an unpleasant problem: When people face problems, they want an immediate solution, which your event can provide.
- Offer something limited: If you offer something that’s hard to get, the sense of urgency created can lead to greater conversions.
- Use urgent language: When you include language like “time sensitive,” “act now,” “limited time offer,” and “fast,” readers feel compelled to open rather than save for later.
Send better emails with Twilio SendGrid
Ready to create effective event email subject lines? Implement our tips to make your emails stand out, deliver, and render results. Twilio SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an internal email infrastructure. Sign up for a free account to get started.