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Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers.
These changes include:
Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional time to address the issues quicker, minimizing any potential disruption to your campaign and preventing potential unnecessary costs for your client.
New process. The updated email notifications have a new header that looks like this:
The aim of the notification update is to keep advertisers informed about recently disapproved ads or ad components. The email will give details about the account or accounts within a Manager Customer Account that have new rejections within the last 24 hours.
For Product Ad Offers, it will also now highlight technical errors that could be affecting the offer’s visibility.
How it works. To see the rejected content, click the link in the email to go to the Microsoft Advertising Campaign UI. Once logged in, the link will lead you to the Manager Customer Account view. From there, you can go to the specific account(s) and view the rejected content.
Responding to disapprovals. If you choose not to make any changes to content Microsoft has flagged as a possible policy violation, and prefer to keep the disallowed content as it is, you don’t need to take any additional steps
However, if you would like your content to be considered for approval, make the required changes to bring the content into policy compliance and submit an appeal.
How to appeal. There are two options available if you wish to request an appeal:
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What Microsoft is saying. A spokesperson from the Microsoft Advertising Policy team said in a statement:
Deep dive. Read Microsoft’s updates to the editorial disapproval messaging in full for more information.