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Google will look much different in 2033 – where conversation is the interface rather than the search box.
That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast.
Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search. Clearly, nothing will change immediately. But in the coming years these changes could potentially upend the way Google – as the dominant search engine – has shaped the web and, as a byproduct, SEO and PPC.
The search dialogue. Google is “an appallingly painful” conversation right now, where the answer comes in the form of 10 blue links (though Suleyman didn’t mention all the search features and ads that also act as “answers” on today’s SERPs).
Google learns from the results people click on, how long they spend on websites and whether they come back to the search box to refine their search or click on other results. He added:
Google rewards engagement, not answers. Google has shaped content production in a way that favors optimizing for ads and rewards content creators for keeping people on pages longer, Suleyman said.
From ‘speaking Google’ to ‘speaking to AI.’ Suleyman believes we’re nearing a point where searchers will no longer have to think “How do I change my query and write this?”
Bottom line. Suleyman believes Google should be “pretty worried” that the Google search we know today won’t be the same in 10 years.
Google CEO on Search in 10 years. In a recent interview, Google CEO Sundar Pichai was asked whether we are nearing the end of link-based search and 10 blue links. Pichai said search will be “more ambiently available to users in radically different ways” compared to today, adding:
Watch the interview. The video is embedded below. Or, if you prefer, you can read the transcript.
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