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Google has launched a new customer support feature on Merchant Center.
The new tool enables retailers to input their customer support information and returns policy.
Merchant Center is then able to share these details with shoppers without them ever having to leave the program.
Why we care. Consumers often feel frustrated and dissatisfied when they can’t easily access customer support and returns-related information while shopping online. Giving them the ability to quickly and easily search for these details within Merchant Center can improve the user experience and help build trust. The more shoppers trust a brand, the more likely is is they will buy and become loyal customers.
Setting up customer support information. Here’s how Google said retailers can add their customer support information:
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What has Google said? Google explained the importance of providing customer service information via a statement issued on Merchant Center:
Deep dive. Read Google’s Merchant Center customer support guide for more information.
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