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Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people.
The paid-for feature is now available globally to assist advertisers who would like to increase their appeal to 18- to 24-year-olds.
Why we care. Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture. By finding out what songs are trending and allowing advertisers to have their campaigns displayed near media that uses the music this cohort has on repeat, brands will be seen at the forefront of culture.
The Gen Z Music lineup also provides marketers with an opportunity to better connect with Gen Z – a group of people that is rapidly becoming one of the largest online consumer groups. If advertisers aren’t paying attention to content that engages these potential customers most, then they risk failing to secure their buy-in.
How it works. The Gen Z Music lineup feature uses data from audio, long-form and YouTube Shorts to identify trending music. It follows these steps:
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What has Google said? Brian Anderson, Google’s Global Head of Music and Audio, released a statement via the Google Ads Help newsroom. He said:
Deep dive. For more information, read Google’s full Gen Z Music announcement.
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