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The Google Ads help guide has a new AI assistant.
Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads.
Select users are currently being invited to test the AI and provide their feedback.
Here’s a screenshot of the new tool in action, as shared by PPC expert Julie F Bacchini:
Interestingly, the new AI assistant notably comes with a disclaimer, warning:
Why we care. Marketers have been widely encouraged to test new AI tools and integrate them into their daily work strategies. However, this tool comes with a clear warning that isn’t yet a finished product and that it may provide incorrect answers, which would suggest it’s unreliable and could waste time.
What has Google said? Google sent emails to select users, inviting them to trial the new tool and provide their feedback:
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Deep dive. Read Google Ads’ Best Practice guide for more information on how to get the most out of Google Ads.
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