It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals.
Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Register today for “Balance Privacy and Personalization with these First-Party Data Strategies,” presented by OneTrust.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.