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After hiking US Prime prices earlier this year, Amazon is doing the same across Europe. According to emails received by Engadget staffers and a Reuters report, it’s raising the cost of Prime in the UK from £79 to £95, in France from €49 to €69.90, in Spain and Italy from €36 to €49.90, and Germany from €69 to €89.90.
Those increases are the first in several years and quite significant, ranging from 20 percent in the UK to 43 percent in France. Amazon cited “increased inflation and operating costs” along with faster delivery and more streaming content to justify the rises. “We will continue to focus on making Prime even more valuable for members” via faster deliveries, more streaming content and more, the company’s UK branch wrote in an email.
Last quarter, Amazon lost money for the first time since 2015 due to slowing growth and higher costs, following a huge boom during the pandemic. The company also took a hit due to its investment in electric pickup truck maker Rivian. It vowed to increase productivity during its last earnings report, but is facing a federal probe over the required pace of work and other potential warehouse hazards.
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